Achieve Peak Occupancy and Leasing Performance With AppFolio
Price, market, and fill every unit from a single, connected system, with complete command over every stage of the leasing funnel. AppFolio’s leasing and marketing performance platform creates a truly frictionless prospect-to-resident experience for fewer vacancies and happier residents.
The Leading Performance Platform From Lead to Lease
Built-In AI & Automation
Seamless Conversion
One Powerful Platform
Elevate How You Operate With Agentic
AI & Automation-Driven Innovations
AI & Automation-Driven Innovations
AppFolio Realm-X Leasing Performer
- Replies to every lead within minutes, 24/7
- Impresses prospects with personalized, professional responses
- Creates a complete data set from lead to lease
- Supports onsite and offsite leasing teams for mixed portfolios
Leasing CRM
- Create and update one guest card for every lead, and track their activity across your portfolio
- Automate personalized and prioritized to-do lists with clear calls-to-action
- Configure the CRM to your best practices, on and off-site operations, and your portfolio Integrate with the Leasing Performer to improve the prospect experience and ensure smooth hand-offs
- Give leaders an in-depth view into pipeline progress and team performance
“From guest cards, applications, to closing and signing a lease, the whole cycle of online leasing allows us to be mobile and work wherever we want to work.”
Thoughtful Partnerships, Seamless
Integrations
Integrations
Blue Moon
Zumper
Zillow
Apartments.com
Engrain
FolioScreen™ Trusted Renter
- A fully integrated screening solution and customizable rental applications
- Intuitive, easy-to-digest data and reports
- Comprehensive criminal and background checks
- Verification of income, ID, and employment to help identify fraud
Leasing Signals
- Take charge of your pricing decisions with automated suggestions that are tailored to your unique pricing strategy and business goals
- Automatically aggregate public information on comparable units, exclusively through available sources
- Modify pricing suggestions by adjusting the weight of settings, reviewing comparable units, and setting a price you believe in
- Forget about spreadsheets, focus on strategy with an intuitive interface that reduces time-consuming data entry and makes it easy to make changes to pricing
- Protect your proprietary information. Leasing Signals uses your strategy, goals, data, and pricing decisions exclusively for your business and keeps everything confidential. Your proprietary information is never factored into anyone else’s pricing.
Access Advanced Marketing & Leasing
Tools Through the AppFolio Platform
Tools Through the AppFolio Platform
AppFolio Sites
Inspire renters, owners, and prospects to take action with a modern, mobile-responsive website that’s fully integrated with AppFolio Property Manager.
3D Virtual Tours
Help prospective residents better self-qualify by clicking through 3D tours of units directly on your AppFolio-powered website.
Interactive Property Maps
Provide context on your website for a unit's location relative to amenities, parking, and other wayfinding.
Premium Listing
Syndicate your listings with dozens of the top pay-to-list websites, including featured placement on most sites, and only pay for verified leads.
Guest Card Tracking
Automatically capture prospective resident information for easy reporting and view a prioritized inbox to see which guest cards need action.
Self-Guided Tours
Free up your team's time and fill vacancies faster by allowing prospects to tour vacancies on their own.
Rental Applications
Gain clarity, speed, and peace of mind with every applicant so you can focus on finding great residents — not chasing missing information.
Online Leases
Create customized, branded lease or renewal offers and have an applicant quickly and easily e-sign it on the spot on any mobile device.
Renewal Automation
Streamline your renewals by setting a default offer that automatically updates lease dates, rent amounts, and status upon the current lease expiration.
Vacancy Dashboard
Consolidate all your property vacancy posting links and tasks in a real-time dashboard and view the status of your current vacancies in one place.
Vacancy Posting
Generate more leads faster by sharing vacancies on your website and internet listing services with a single click.
Marketing Campaigns
Go beyond the limits of legacy property management marketing software. With AppFolio, you can quickly and easily market multiple identical units at once for multifamily and student housing portfolio types.
Rent By-The-Bed
Market and manage your student housing properties more effectively with separate leases and tenant ledgers by-the-bed rather than the unit as a whole.
Bulk Move Outs
Quickly and easily move out a large number of residents at once, set move-out dates, add charges and credits, and create work orders in a few steps.
Bulk Lease Renewals
Prepare and send out lease renewals for a large number of residents all at once, allow residents to select from predefined offers, and set renewal offers and monthly charges in a single customizable workflow.
Bulk Pricing
Easily update pricing across all units, unit types, and campaigns in a single, centralized workflow to keep your team on the same page with one source of truth.
Virtual Showings
Easily accommodate your prospects’ needs by scheduling and running live virtual tours within the AppFolio platform.
Leasing Metrics Dashboard
Generate trustworthy metrics and actionable insights with a single view to answer your most important leasing questions.
Customer Stories
Find Your Fit with Our Flexible Plans
No hidden fees. No overpaying for features you don’t need. With AppFolio’s pricing plans, you’ll know exactly what you’re paying for and get exactly what you need.
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We want you to win. Discover all the ways AppFolio’s property leasing and marketing tools
can help unlock more potential with a free demo today